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Choosing an appropriate domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember if they lose the link to your business website.

Take note that, while your domain name on Geocities or AOL may seem like the least expensive way to go, it may also get you dropped from certain search engines. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing domain names are not that expensive which cost about $100 and there are many companies that can register the name for you, provided it is available and has not already been used by another company.

Using one of your keywords in your domain name can increase your score on some search engines. For example, solderingirons.com could be more effective as Electric-soldering-irons.com, if that domain name was available.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page. The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from dominicstone@solderingirons.com they feel as if they are dealing with a stable, professional business operation.

No need for customers to understand how you manage all your email boxes on your domain. They just need to feel your business is dependable and reputable.

Most businesses don’t like to use subdomains because they feel like they give them a disadvantage in many areas, such as having a prefix name before your web-site, being ignored by bots and index spiders in search engines and all in all, it just doesn’t look right. So let’s check our facts on subdomains.

A subdomain is substitute or second-level of a domain. A regular domain looks as follows: www.jamesbrown.com . A sub domain looks like this

http://bravenet.jamesbrown.com. Subdomains do not have www on the front of them. All subs start with “http://subdomain/maindomain.com pattern of identification.

Subdomains rank efficiently well. Search engine spiders and bots are not prejudiced when it comes to the ranking of subdomains and regular domains. As long as your site has the right SEO keywords and has been optimized, whether you have a subdomain or regular domain name doesn’t make a difference at all.

Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking. Each subdomain would be looked at by search engines as a new site with its own index or home page. You may want to try creating subfolders on the subdomain to get around this so that search engines can read the folder as one set of site information.

People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.

Again, there is nothing wrong with using a subdomain. If you want to develop each subdomain as its own entity, then by all means, do so. If not, get yourself a main domain name and use that as a certified landing page.

Triple.com offers low cost website hosting services, domain name registration, and SSL Certificates. Domain name registrations are available for as low as $9.99 per year. Included with each domain name registered are various features including, strong security, an advanced control panel, domain forwarding, email forwarding, and other services. Triple.com offers various shared hosting plans based on your requirements starting from as low as $3.99 per month. Each plan includes a money back guarantee, various security features, and data protection. SSL certificates are also available for purchase. Triple.com offers various SSL certificates based on the security requirements of your site. SSL Certificates allow customers to secure their sites starting from the low cost of $49 per year. Customers can immediately search the availability of a domain name, compare hosting plans, and sign-up for services. Triple.com offers affordable services, allows customers to choose what they need based on their site requirements, and has excellent security and support features.

Triple.com also emphasizes quality around the clock support services. Customers are able to contact Triple.com by phone, fax, or online 24 hours a day, seven days a week. Technicians are knowledgeable and can assist customers or answer any service related inquiries.

Does the length of your website’s domain name registration affect search engine optimization and results?

Should you renew your domain name for a long period of time? And if so, how long is long enough? If you want to stay ahead of your competition, then you might consider looking at the length of time your competitors have registered their domain names. If your competitors have generally renewed their domain names for one or two years, you might consider registering your domain name for 5 or 10 years. While putting off your domain name’s expiration date might help your search engine rankings, keep in mind that this may be only a small victory when it comes to search engine rankings.

Its good business sense to register a domain for at least 10 years. You don’t want to deal with the process annual process of renewing them every year. It’s best to obtain the domain names that you want to keep for a while and renew then on a 5 to 10 year plan.

If your domain name expires, there’s a good chance that someone will register your domain name immediately after it expires. If, for whatever reason, you don’t renew your domain name, someone watching a ‘watch list’ of expiring domain names will try to capitalize on the online business that you’ve built over the years. They know that there is potential website traffic they can have simply by renewing your old domain name. By renewing your domain name for several years, your domain name won’t expire for a while, and it won’t be opened up to expired domain name buyers.

If you really want to stay ahead of the competition, you might consider registering or renewing your domain name for 100 years. Currently, Network Solutions (www.netsol.com) is the only registrar offering the 100 year option, which costs $999.00. GoDaddy (www.godaddy.com), currently offers to renew or register a domain name for 10 years, at a discount of $6.95 per year.

Yes, you can lose critical positioning in the search engines if you don’t re-register your domain name in time. You may have to start the SEO process all over again!

A domain is a name that identifies IP addresses on the internet. The domain name Yahoo.com represents about fifteen (15) IP addresses. Domain names are used to identify Web pages. For example, in the URL http://www.gohome.com/index.html, the domain name is gohome.com.

You register a domain name by registering with a domain name services registrar. The domain name industry is regulated and overseen by ICANN, which is an organization responsible for providing standards and procedures for certifying companies as domain name registrars.

Domain name registration has grown over the years. Network Solutions was the first domain name registrar to ever provide such a service. That was over ten years ago but today there are many accredited registrars. Only a domain name registrar is permitted to access and modify the master database domains that are on InterNIC servers. The fee is determined by the registrar as far as getting a domain name and some registers have special domain name packages.

Do You Really Need a Domain Name?

You use a domain name to create an identity on the World Wide Web and domain names can also be used for branding purposes, such as Wal-Mart, K-Mart, etc. In picking a domain name, the title shouldn’t stray far from what your company is all about. This will allow you to market your web-site as a subsidiary of your business and put your domain name on business cards and advertisements.

Once you select a domain name, you must register it with a domain name registrar. This is a task you can do easily. Many ISPs offer a complete package that includes hosting and the registering of the domain name for you. Fees probably will include a one time set-up fee for all of the backend technical work that needs to be accomplished. Then pay your service provider a monthly, semi-annual or annual fee for Web site hosting services.

Many domain registrar services have competent online tools to help you get your domain name and hosting site up and running.